The Facebook Ad Library is still stirring up the digital marketing ecosystem.
This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it has been live, A/B testing, and more.
It also gives you a line of sight into the landing pages of any ad that is currently live on Facebook, Messenger, and Instagram.
Considering that Facebook has captured one of the largest advertising audiences on the world wide web (an estimated 2.91 billion people) for an astonishingly competitive cost per click of $0.43, it is no wonder that marketers are spending their dollars in this digital channel.
Why Facebook Gave Us The Facebook Ad Library
Initially, Facebook created the ad library to ramp up transparency on political ads in a bid to reduce claims of election interference.
Thankfully for marketers, the ad library’s purpose has evolved to be so much more than just offering…