The 1990s are having a moment in consumer culture. But with the world in the grip of rampant inflation, and Britain enduring a summer of discontent, it feels like we’re living in a 1970s economy.
Nineties nostalgia has been building for some time. Bold logos, which disappeared after the financial crisis, have made a splashy comeback. Burberry Group Plc has even revived its trademark black, white, tan and red check, a rehabilitation for the plaid worn by Oasis’s Liam Gallagher in the 1995 music video for “Wonderwall.” Y2K, inspired by the outfits of the mid-90s to early 2000s, is now a fashion category in its own right.
