Investing in stocks but not sure what you’re really doing? TikTok may be able to help, as the rise of ‘finfluencers’ is proving a useful resource for first-time investors.
Across the globe, baby-faced investment gurus in their twenties are building huge followings on YouTube, Instagram and TikTok by offering tips on how people can better manage their finances.
TikTok, the most downloaded app of 2021, may be best known for dance routines and weird recipes. But posts by so-called “finfluencers” — financial influencers — have proved an unexpected hit.
The hashtag “StockTok” has 1.7 billion views and counting, while “FinTok” (financial TikTok) has more than 500 million. Variations on “investing” rack up millions or even billions of views depending on the language.
Australian finfluencer Queenie Tan regrets that the app wasn’t around six years ago when she was first…