Recent data from Buzzsprout shows Spotify is the new king of podcast directories.
A little more than third (31.7%) of all podcast listeners used Spotify to access their favorite shows, accounting for nearly 25 million downloads in August 2021.
Behind Spotify is Apple Podcasts, the default podcasting app on all iOS devices. Apple captured 21.1 million downloads for August 2021, with 26.9% market share.
Google Podcasts lagged behind the competition, with a 2.9% share of downloads, roughly 2.2 million. It is worth noting that Google Podcasts is pre-installed on many Android devices, and is even suggested as a default podcast listening app.
Not far behind Google Podcasts is…