TUCSON (KVOA) – Changes to NCAA rules now allow college athletes to make money off sponsorships, opening the door for them to become social media influencers. But the Better Business Bureau said aspiring influencers need to beware of phony companies that promise bogus perks in exchange for posting product pictures. Instead of gaining followers and products, these “brand ambassadors” just end up losing money.
How the scam works
A “company” contacts you through your Instagram, TikTok, or other social media account. The company representative wants to know if you would be interested in becoming a “brand ambassador.” It sounds like a great gig and an easy way to receive a favorite product at a discount or even for free. All you need to do is post photos of yourself using the product. In exchange, the company will give you a commission, send free products, and provide exposure for your social accounts.