Operating a successful coffee franchise in the Roaring Fork Valley can be done with three simple steps: use quality ingredients, provide good customer service and be consistent, Bonfire Coffee owner Charlie Chacos said.
Simple, however, does not mean easy.
“We focus on management and execution,” Chacos said. “And we invest a lot of training into our staff. Most of our employees go through 20-30 hours training in their first couple months.”
Bonfire is celebrating its 10th year in business, but Chacos has been tooling around the food industry for most of his life.
Born in Aspen, Chacos grew up in Carbondale after his parents, Chris and Terry Chacos, decided to move downvalley and open The Village Smithy in 1975.
“Back then, Main Street was a dirt road and there were only a…