As small businesses work to rebound from the COVID-19 pandemic, some stores have stayed afloat by getting even smaller.
The owner of a Dallas cupcake shop came up with a strategy to survive by downsizing the number of his stores.
It’s been a bumpy year for Keith Fluellen, the owner of Fluellen Cupcakes.
“I am the baker right now, but as a business owner, you have to be able to do everything,” Fluellen said.
COVID-19 forced him to close two other stores — in Dallas and Frisco.
He came up with the idea to keep his Downtown Dallas location open and move employees there.
“It’s caused you to look at your business model and make sure you’re doing everything efficiently,” Fluellen said.
He said business has rebounded to 70% — enough to bump up pay to up to $15 an hour to help employees and their families.
“What I found out was, this is their only household income, because their parents and other people in the…