This year, we celebrate the 10th anniversary of Small Business Saturday’s recognition by the U.S. Senate. The SBA co-sponsored “shop small” observance was launched by American Express to support small businesses as our economy emerged from the Great Recession. Over the course of the following years, Americans embraced the day to support the small businesses that have been such strong supports to our communities.
Even as our nation contends with the COVID-19 pandemic, America’s support for small business is unwavering. In 2020, American shoppers spent $19.8 billion on Small Business Saturday. This year, forecasters are predicting an even bigger holiday shopping season.
That’s great news for small businesses nationwide and here, in Delaware. Many of our small businesses continue their recovery efforts, defying COVID-driven headwinds just to keep their doors open.
For those small businesses, upcoming Small Business Saturday efforts can be a…