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Emerging Markets in APAC See Media Quality Gains


Advances in Programmatic Technology Continue to Enhance Quality Impressions

JAKARTA, Indonesia, March 31, 2022 /PRNewswire/ — Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media Quality Report, providing transparency into the performance and quality of APAC digital media, alongside global comparisons.

Integral Ad Science Logo (PRNewsfoto/Integral Ad Science (IAS))

Key insights from the report include:

Desktop display ad fraud rates reached the highest level worldwide in Singapore

Global ad fraud rates rose across all formats and environments in H2 2021. Desktop display ad fraud rates were highest in Singapore at 4.1%. The second highest fraud rate was posted by Vietnam (2.6%) with Japan also at 2.6%, and Indonesia at 0.7%. India was the only market in the region that saw ad fraud rates reduce on desktop display to 1.1%. While the worldwide optimised-against-ad-fraud were 1.4%, the…

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