GURGAON, India and SINGAPORE, Oct. 29, 2020 /PRNewswire/ -- MGH Logistics, a Singapore headquartered diversified conglomerate with interest in Healthcare, Fashion, Automotive Supply Chain Management, Total Cargo Management for LCCs, Ride-Sharing, E-Commerce, and Express Last Mile Deliveries is pleased to announce appointment of its Regional Managing Director (Korea, Vietnam, Cambodia, Thailand), Eom Cheolwon (Chris). Prior joining MGH, Chris has had a successful career at Ceva Logistics, DB Schenker, and at CJ Korea with responsibilities to develop, and manage supply chain services for large Korean Global Brands such as Samsung, LG, and Hyundai-Kia.
"Chris Eom brings to MGH first-hand knowledge, and expertise of managing Global Supply Chain of Korean Global brands for over 2 decades period. We are excited to build the future of MGH Indo-Chine, and Korea under the able, and tested leadership of Chris"- said, Anis Ahmed, Founder & Group Chief Executive Officer, of MGH in a statement.
According to Chris Eom, "I have been fascinated by MGH's Supply Chain Excellence which extends to Global brands like Inditex, C&A, Carrefour, Renault, PSA-Peugeot, and its strong presence in South Asia."
The appointment is effective October 1st, 2020, and Chris is based out of MGH Indo-Chine, and Korea regional HQ at Ho Chi Minh City, Vietnam.
About MGH Logistics :
MGH Logistics is a Singapore headquartered, Bangladesh born sprawling diversified Conglomerate with presence in 19 emerging Markets. The company has a major stronghold in Asia, Middle East and Africa, and is rapidly expanding into Europe. It encompasses a variety of services such as –Supply Chain Management for major fast fashion retailers, automotive, and healthcare brands to Total Cargo Management for low cost carriers, Ride Sharing, Express Couriers, Distributor of Airlines Global Distribution Systems, Food & Beverage retail, Retail & Commercial Banking, Tea & Rubber Plantations etc.
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BEIJING, Oct. 23, 2020 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or 'the Company'), an innovative market-leading online entertainment service in China, announced the upcoming releases of more than 200 shows and shared the brand marketing solutions at its annual iJOY Conference (the "Conference") held in Shanghai on October 22. The Conference was attended by Gong Yu, Founder and CEO of iQIYI; Vivian Wang, President of New Consumer Business Group (NCG) and Chief Marking Officer of iQIYI; Wang Xiaohui, President of Professional Content Business Group (PCG) and Chief Content Officer of iQIYI; and well-known industry professionals including Ma Dong, Founder and CEO of MeWe Media; Du Hua, CEO of Yuehua Entertainment; He Xiaoxi, Founder and CEO of Xiao Guo Culture Co. Ltd.; director Wei Zheng, and writer Ma Boyong.
In addition to announcing its latest content and marketing strategy, the Company also shared at the Conference key marketing and content trends that will shape the future of online entertainment landscape in the years ahead.
"The era of segmented audience groups have arrived. The combination of innovation and quality is advancing the evolvement of production efficiency and content distribution. It's also changing the business model of streaming platforms. The D2C (Direct-to-Consumer) model has become a clear path to which the future development of long-form videos will follow," said Gong Yu at the Conference.
Combination of content segmentation and technology innovation drives D2C model to become future growth path of film and television industry
Due to the complementary nature of audience segmentation and technology innovation, Gong Yu believes that D2C is the clear path of development for streaming platforms going forward. Under the D2C model, streaming platforms function as an open platform that carries a diversified selection of content. Gong Yu noted that as long as a piece of content is well-received by platform users, it will bound to receive market recognition and financial return. Along with its partners, iQIYI is committed to exploring the opportunities and potential of the D2C market.
"Online film and television content users are becoming increasingly diversified. The industry is now gearing towards genre-specific content. Users want to find content that they resonate with emotionally amidst a diversified content selection. The Industry should produce content based on the specific preferences of different audience groups," Gong Yu said during his keynote.
With quality content at its core, iQIYI's new "Project Kangaroo" brand alleviation program seeks to help growth of new consumers brands
At the Conference, Vivian Wang announced that iQIYI has launched "Project Kangaroo", a brand alleviation program that aims to provide brands with resources in content IP, celebrity access and traffic to help it adapt to new trends and grow. By being one of the first brands to participate in the program, food brands like CHOCDAY and ZIHAIGUO have become some of the fastest consumer brands due to its collaboration with The Rap of China 2020 and Let's Party and celebrity sponsorships. iQIYI also plans to launch the project in overseas markets by assisting Chinese brands that wish to expand outside of China.
"Brand value is critical to the success of companies. Brand exposure through quality content is key to ensuring the sustainable development of a brand. Only quality content that expresses the brand accurately can capture the loyalty of consumers," said Vivian Wang at the Conference.
iQIYI's upcoming content strategy for 2020
More than 200 upcoming releases announced, of which nearly 150 will be priority shows for the Company in the coming year, cover a wide range of genres including drama, variety show, film, animation, sports and children-friendly, making iQIYI an industry leader in terms of both the number of genres and vertical content type for its offerings.
"The age of refined and preference-based consumption is approaching where a high premium is placed on quality content," Wang Xiaohui said in a keynote speech at the Conference. "People are becoming more cautious about the uncertainty in the post-pandemic era. What iQIYI needs to focus on the present and produce more positive content to uplift the life of our users."
In the coming year, iQIYI will continue to invest heavily in content creation and boost its presence in many more vertical content types as part of its efforts to cater to the diverse needs of users. Regarding its content strategy, iQIYI will target six trending vertical contents in its variety show segment, launch three genre-dedicated content libraries known as 'theatres', and increase its offering in animation and top global sports events coverage.
iQIYI will launch variety shows such as YOUTH WITH YOU, The Rap of China, Qi Pa Shuo, Fourtry, Housework Man and The Adventures of Detective, covering young people's spiritual life, lifestyle and entertainment scenes.
Going forward, iQIYI will promote three major 'theatre' offerings, including the successful "Mist Theatre", which features suspense productions such as Who is murderer and Gold Panning, as well as the launch of the new "Sweet On Theatre", which will feature romance productions such as MOONLIGHT and Flipped, and the new "Laugh On Theatre", which will feature comedy shows such as A Tale of Deyun Teahouse. iQIYI will continue developing different genres and expand its capacity to produce a variety of content types. Furthermore, the Company will continue to partner with talented actors and actresses across different age groups as it continues to provide premium shows that feature high-level performances and production values.
iQIYI will launch dramas such as The Rebel, Go Go Squid 2: Dt, Appledog's Time, DEAR MISSY, My Dear Uniform and LuoYang. These shows discuss social issues that are relevant to modern society, interpret youth content and transmit traditional cultural values. In terms of iQIYI's IP reserve, the Company has a strong collection of famous drama series such as Fox Spirit Matchmaker and Beyond The Ocean. They will help further satisfy the audience's needs for classic drama series.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.
LONDON, Oct. 29, 2020 /PRNewswire/ -- The human factor is widely recognized as an essential component to digital transformation success. In fact, over a quarter (27 percent) of companies acknowledge that despite being key, people are often overlooked when planning and executing transformative projects, according to a research study from global enterprise applications company IFS.
The study goes on to identify poor change management as one of the key reasons digital transformation projects fail. When implementing new digital transformation projects, businesses are focused on implementing the key technology and solutions but aren't considering the importance of staff buy-in and acceptance of the project, which is intrinsically linked to its overall success.
When asked about the reasons for failure in past projects, businesses also cited lack of employee engagement among the top four reasons. In addition, respondents named past experiences of low employee buy-in as one of the top two reasons for hesitating to launch new digital transformation projects. This can potentially have a great impact on the overall development of a business, as in times of downturn many believe innovation is the key to business resilience.
The broad focus on people-related considerations among companies goes hand in hand with a widely held concern for soft values such as vendor culture and ethics, which was revealed by a previous IFS study.
Although one third of respondents identified involving the human resources (HR) department from the beginning to ensure employee awareness as key to digital transformation success, one quarter of companies admitted that they have been guilty of not doing so in the past. Furthermore, 21 percent of companies expressed that employee engagement is more of a "tick-box" exercise, as opposed to being critical for success, revealing an obvious mismatch between recognition and actual execution.
From an HR perspective, there is ample proof that digital transformation makes good business sense. 29 percent of respondents stated that employee retention would be higher if the business could offer more exciting technology to its people, indicating that technology does have employee retention possibilities. Furthermore, 39 percent said that technology provides the ideal opportunity to retrain and upskill existing staff, thereby bridging the skills gap that is a major pain point in many industries.
"Through continuous dialog with our customers as well as first-hand experiences from our own digital transformation, we have always known that people can act as both an enabler and a barrier in transformation projects," IFS Chief Human Resources Officer Jane Keith said. "This report drives home the point that if digital transformation is kept human centric and if change management is handled effectively and employees are aware and inspired to support the transformation, the business is much more likely to reap success. Staff involvement should not be seen as a just a tick-box exercise but as the secret sauce that will ultimately determine the outcome."
Download a complimentary copy of Digital Transformation Investment in 2020 and Beyond: The Undeniable People Factor.
About the survey
The study is based on responses from 3,032 executives in the UK, the US, Australia, France, Germany, and the Nordics. Respondents represent a broad industry scope, including manufacturing, construction, healthcare, IT/Telco, energy & utilities, and travel & transport. Data was collected between April 8-May 5, 2020, by Censuswide.
Natalie SuttonIFS Head of External Communications.Phone: +44-(0)email@example.com
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