Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.
In addition, Facebook announced new features coming next year that are currently in testing.
Here’s an overview of all the new and upcoming Facebook updates for businesses.
Click-to-Message Ads Update
Facebook is updating its click-to-message ads, which encourage people to connect with businesses through Messenger, Instagram Direct, or WhatsApp.
Now, businesses can invite customers to connect through all the messaging platforms where they’re available to chat, whether they’re owned by Facebook or a third party.
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Facebook didn’t provide an exact list, but “all” should be an all-encompassing list of messaging apps available on smartphones.
The Facebook ad will default to the chat app based on where a conversation is likely to happen. Presumably that means it will launch app the…