Home Tech Facebook launches Shops in Groups and Live Shopping for Creators – TechCrunch

Facebook launches Shops in Groups and Live Shopping for Creators – TechCrunch

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Facebook announced today that it’s rolling out new shopping features: Shops in Groups, product recommendations and a test of Live Shopping for Creators.

Shops in Groups enables admins of Facebook groups to set up an online store on their associated Facebook Page. It’s up to the admins where this money goes — in the case of OctoNation, a page that tested the feature, the profits went to OctoNation’s nonprofit that educates people about octopuses (octopi?). This could get hairy in groups that don’t have a clear philanthropic aim, but it’s not as though Facebook groups have never been sites for drama before. Still, Yulie Kwon Kim, Meta’s vice president of Product Management, pointed out that many group admins are volunteers, and these shops could offer them a revenue stream for their work.

“The money goes to the group admin, and they can decide how they want to use it,” she told TechCrunch. “This is a great way for people to…

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