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Facebook’s Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance

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After initially launching its organic post testing option for video in Creator Studio last year, Facebook is now rolling out an update, with a new layout, and expanded post options, helping to provide more guidance in your Facebook posting strategy.

As you can see in these screenshots, posted by social media expert Matt Navarra, Facebook’s new post testing platform now enables testing of different post formats, including text, link and image posts, providing more opportunities for your audience experiments.

Facebook post testing

For each test, you can choose a key metric to measure – either Comments, Shares, Reactions, People Reached or Link Clicks. Based on this, you can then formulate a test to optimize for your focus response, with each post variant then shown to a sample selection of your audience to measure how they react.

You can compare all elements of your post creative, including titles and thumbnails, while you can also compare image link and text posts…

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