- Fredrik Eklund is the founder of Douglas Elliman’s bicoastal Eklund Gomes team and an original cast member of Bravo’s “Million Dollar Listing.”
- The executive and TV personality has been learning to navigate a new market and routine as the former New Yorker has been settling into life in Los Angeles since late 2019 — and working through the pandemic since March.
- He lives in Beverly Hills with his husband and twins, who are two-and-a-half years old.
- In an interview with Business Insider, he breaks down the daily routine he follows that keeps him motivated and focused.
- Visit Business Insider’s homepage for more stories.
Fredrik Eklund became a public figure as an original cast member of Bravo’s “Million Dollar Listing New York” reality show, but that all changed when he moved to Los Angeles in late 2019. He’s been running his business from a new coast since then, while making several appearances on “Million Dollar Listing Los Angeles” starting in July.
And since March, he’s been practicing social distancing from his Beverly Hills home, which he shares with his husband and two-and-a-half year-old twins, at the same time as he’s running Eklund Gomes, a bicoastal division of luxury real estate brokerage Douglas Elliman.
Eklund’s contagious, on-the-go energy is obvious on the show (and over the phone with Business Insider), and he said the transition from running around the city meeting clients and showing properties to working remotely has been a big change.
“I don’t think it’s healthy to be in front of the screen all the time,” he said. “Real estate is like a contact sport, and I want to keep it like that.”
But in the interim, while physical contact with most clients has to stay limited, Eklund said he’s found there’s even more to be accomplished in the virtual workday, adding that he’s used to working from the moment he wakes up. The most important difference now, Eklund said, is that the extra time at home has let him feel like “the best dad in the world.”
With four offices, over 80 employees, and a show to shoot, Zoom calls are always on the roster, but Eklund said that while he’s keeping productivity high, it’s important to prioritize family and self-care in times like these, too. “I always try to work with my assistants to not do more than 2-3 zoom meetings in a row.”
Crediting much of his productivity to a well-organized calendar, Eklund told Business Insider that having his day planned down to the minute plays a huge part in his success.
And he let Business Insider have a look.
45 minutes on the treadmill with an empty stomach.
I watch the New York markets and make calls to Europe, start casting off emails to keep up with the East coast.
You have to have structure. Early mornings are very important. Buddha used to wake up at 4, wake up before the competition. If you keep pushing snooze, you’re like everyone else. Work out, really try to push yourself against the comfort zone of sleeping later.
Breakfast with the kids. They’re talking now. I ask them what they dreamt about.
Chef Michelle makes me an egg white omelette with avocado.
Sometimes go for a 1:1 training at Dogpound. The gym is open at reduced capacity and 5 minutes away.
The day starts taking off.
Development meetings with builders, meeting clients for showings, selling and negotiating deals virtually and in person as LA starts to open back up.
LA is very hot right now. Prices aren’t going up in any way but it’s doing much better than other markets. A ton of escrows are opening up, more than I’ve ever seen before. It feels more active than before because some sellers are now more negotiable for many reasons. It’s a good time to be a real estate agent here.
Liquid lunch. Creation and Equinox have protein shakes with a lot of the good stuff. No time for business lunches, they’re a waste of time.
More Zoom calls, staying up to date with the offices in New York and Miami. Putting out fires. In March, we started a town hall series with everyone on a call, keeping everyone on the same page. Covid became a catalyst for our social media efforts. We have a whole system of deploying these assets socially. And so far, instead of sellers making demands, they’re allowing realtors to dictate. We had almost a record week last week, $27 million in new contracts in New York. Something’s happening.
More emails. Responding in real time is so important, it’s the way I’ve built my business.
An early dinner with Derek and the kids. Chef Michelle makes us whatever we want, we’re so spoiled. I usually have something light, like white fish. We eat really healthy, no frozen or processed foods. I want to be with the kids until they fall asleep, we tell stories and let them watch 10-15 minutes of Disney every night before bedtime, 8 p.m.
Usually lights out. Sleep is so important! I wrote a chapter about it in my book and even used to put it in my calendar. Top priority. I have to sleep 8 hours every day or I get annoyed. I don’t understand why people brag about getting 4 hours of sleep.
This article has been updated to reflect that while Eklund is the cofounder of Eklund Gomes, he is not currently a co-CEO. In the last week Eklund Gomes has done $100 million in contracts, with $27 million in New York. Fredrik will start making appearances on ‘Million Dollar Listing Los Angeles’ In July, not join as an official cast member.