Cushman & Wakefield (NYSE: CWK) recently announced the firm has represented Jay Group, a leading order fulfillment and logistics company headquartered in Lancaster, Pennsylvania, in leasing 126,916 square feet (sf) of industrial/warehouse space in Reno, Nevada.
Owned by Prologis, Inc., the global leader in logistics real estate, the facility is located at 1381 Capital Blvd and is commonly known as Prologis Reno Airport 1. Brian Armon, CCIM, SIOR with Cushman & Wakefield in Reno represented the tenant in the transaction.
Jay Group will occupy just over half of the two-tenant building totaling approximately 232,000 sf and situated in the heart of The Truckee Meadows. Jay Group has been an industry-leading provider of warehouse inventory management, eCommerce fulfillment, and specialty packaging services for more than 50 years, and the facility will serve as a distribution and fulfillment center for the company’s West Coast clients.
"This Northern Nevada facility will represent Jay Group’s first location in the Western United States,” said Brian Armon. "The company was most attracted to the Reno area as it offers a unique geographic advantage with excellent next day delivery service across the West region, providing service to nearly 70 million people.”
Armon added, "This was a great collaborative effort all around between Jay Group, Prologis and our Cushman & Wakefield team, and we couldn’t be more pleased with the results. We were able to structure a deal that was beneficial to all parties and in a great facility that suited Jay Group’s needs. The transaction also backfills a sizable industrial vacancy before the space actually hit the market.”
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter.
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Linedata (Paris:LIN) (LIN:FP), a global provider of credit and asset management technology, data and services, unveiled its latest innovation, Asset Management Platform – Linedata AMP. The dynamic suite of tools provides asset managers with an always-on approach to software, data and services by leveraging cloud technology to offer continuous integration and drive adaptability.
The rapidly changing nature of the asset management industry has increased the pressures to adapt to digital transformation, overcome regulatory hurdles, streamline business costs and meet the needs of a globalized customer base. Linedata created AMP with a modular design to help the industry solve these challenges and ensure asset managers can constantly and quickly serve their customers.
"Linedata AMP was developed with more than 20 years of business intelligence expertise in mind. The platform enables clients to embrace market volatility and remote work demands with a trusted partner, who can simultaneously help them reimagine their operations and drive new business growth,” said Gary Brackenridge, Linedata’s Global Head of Asset Management. "By adopting AMP into business models, clients can utilize quick-to-market features, greater scalability, and cloud-enabled technology, while continuing to benefit from Linedata’s robust, interoperable technology and expert teams.”
Core features within Linedata AMP to improve the client experience include:
Continuous Integration / Continuous Delivery (CI/CD) Platform – CI/CD makes Linedata AMP an ideal solution to boost innovation and expand into new markets. The seamless migration and simplified approach to upgrades makes incorporating new features possible at any time, with limited effort.
Cloud-Based System – With AMP, Linedata is able to deploy a nimble, forward-compatible offering delivering a hassle-free user experience (UX) and user interface (UI), enhancing efficiency while increasing scalability – all in the public cloud, in addition to existing hybrid and private cloud options as well. Essential for an industry with work-from-home mandates and the need for enhanced security during remote working.
Linedata Analytics Service (AI/ML) – Another key AMP offering is Linedata Analytics Service, which incorporates Artificial Intelligence (AI) and Machine Learning (ML) to deliver actionable insights from client and third-party data that asset managers can leverage to improve day-to-day processes, competitiveness in the marketplace and fundamentally lower cost curves.
Linedata Data Management Service – Additionally, AMP includes Linedata Data Management Service, which lowers total cost of ownership for this critical function with comprehensive pricing and reference data sets directly integrated into Linedata software.
To learn more about Linedata’s Asset Management Platform – Linedata AMP, visit www.linedata.com/amp.
With 20 years’ experience and 700+ clients in 50 countries, Linedata’s 1300 employees in 20 offices provide global humanized technology solutions and services for the asset management and credit industries that help its clients to evolve and to operate at the highest levels.
Headquartered in France, Linedata achieved revenues of EUR 169.7 million in 2019 and is listed on Euronext Paris compartment B FR0004156297-LIN – Reuters LDSV.PA – Bloomberg LIN:FP.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201018005023/en/
Influencers Brooklyn and Bailey McKnight were hired by their college, Baylor University, to post sponsored content on their Instagram.
Matt Winkelmeyer/GettyColleges and universities in the US are taking a page out of the marketing playbook and using influencer partnerships to encourage students to wear masks, practice social distancing, and stay healthy.
Consumer brands have used influencers for years, but it can register as inauthentic when schools hire their own students to influence their peers.
Social psychologist Dominic Packer, a professor at Lehigh University, explains how effective this tactic can be among college students.
On the surface, it seems like an effective way to reach students, but Packer warns the strategy hinges on colleges seeking deeper involvement from their student bodies.
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When "twin-fluencer" sisters Brooklyn and Bailey McKnight tested positive for Covid-19, they announced it to their 5.8 million Instagram followers in a caption with a disclaimer about their school, Baylor University: "It is NOT due to in person classes that this happened."
The twins have posted regularly about their time at Baylor, including paid partnerships with the university. As Baylor's vice president of marketing and communications and chief marketing officer told the Dallas Observer, the school's Instagram account gained 3,000 followers when the McKnights announced they were attending Baylor.
Consumer brands have used influencer partnerships for years, but now colleges and universities in the US are hiring their own students to influence their peers to wear masks, practice social distancing, and stay healthy. It's an ambitious move, but not one that's necessarily guaranteed to succeed.
According to some experts, when an educational organization starts pulling from the marketer's playbook, it can register as inauthentic — especially in the middle of a pandemic. Will students really listen to influencers if they come off as mouthpieces for their schools?
"As a general principle, it makes a lot of sense to want to try to shape opinion using spokespeople and role models who students feel a connection to," Dominic Packer, social psychologist and professor at Lehigh University, told Business Insider. But, he said, colleges will need to keep certain priorities in mind for the method to have the best results.
On the surface, it seems like an effective approach
Colleges have an easy explanation for trying the influencer approach: Students usually pay more attention to Instagram than the informational email they receive from the school. But as one student at the University of Missouri told the New York Times, some people may question whether an Instagram post promoting university-branded masks is really the best use of their tuition.
For Packer, the issue comes down to identity. People seek guidance from those with whom they share an identity, he said. It's why some of the most effective influencers, whether they are social-media stars or politicians, are genuine and personal — those who reveal the imperfect, just-rolled-out-of-bed parts of their lives, as much as they show the jet setting and designer wardrobes.
In addition, people tend to follow leaders they view as "one of them." If a student influencer appears inauthentic by using a caption scripted by their school's administration, for example, that influencer may lose legitimacy in the eyes of their peers.
"It's a tricky balance of how do you amplify influencers' voices without co-opting them and making them seem like they're actually not part of that group anymore," Packer said. "They're part of some other elite set of people, which would not work very well."
Not only might they come across as elite, Packer adds. They might not look like their peers either.
Colleges must represent the diversity of their student body to be as effective as possible
Students at Boston College wearing masks as they walk on campus.
MediaNews Group/Boston Herald via Getty Images
Packer makes the case that college campuses are not monolithic communities, so schools must reach a diverse set of students to be as effective as possible in their messaging.
This is especially true in order to target people who don't abide by any public-health measures at all — those not wearing masks, practicing social distancing, or following quarantine guidelines.
For example, most schools have a variety of organizations and social groups: athletics and Greek life, social activist groups and student-run publications, a capella and theater groups, and so on. Influencers, if they have any hope of influencing, must represent at least some cross-section of those disparate identities.
"If you're really going to engage in this kind of social influence strategy successfully," Packer said, "you need those role models to represent the diversity of the community."
Students need to be involved to be invested
A Boston University student wears a mask on campus.
Packer also noted it's important schools involve their students in the planning and decision-making process, rather than asking them to promote the plan after the fact.
If student influencers can say they helped set the rules, perhaps their posts encouraging others to follow the rules will come off as more authentic and sincere.
"If it looks like we're just paying them to say it, that's not going to work out," he said. "If they helped come up with the plan, they then can very authentically go out and help sell the plan."
It's not the only approach, but it's a start
Two months into the school year, colleges are still figuring out what's working. Coronavirus cases are difficult to track and compare nationwide because schools have their own methodologies and timelines for reporting test results.
A New York Times survey has found more than 178,000 cases at college campuses across the US since the pandemic started. The report stated most of the cases were announced since students returned to campus in the fall, which could indicate influencers should represent just one of many strategies to combat further spreading.
"We're seeing different universities having different rates of success at mitigating the virus," Packer said. "And some of it's behavioral and having strategies that are good, and some of it's luck."