Last week, third-party cookies received a stay of execution from Google that will allow them to survive until late 2023 – almost two years beyond their previously declared decommission date. But the search-ads-and-apps biz is already planning a resurrection of sorts because third-party cookies are just too useful.
The Chocolate Factory envisions a lesser form of third-party cookie, one that in theory won’t be used for tracking but will be able to support other more acceptable use cases. Google software engineer Dylan Cutler and engineering manager Kaustubha Govind call their confection “partitioned cookies” in a Web Platform Incubator Community Group proposal called “CHIPs.”
Cookies are files that web applications can set in web browsers to store data. They have legitimate uses, like storing data related to the state of the application (e.g. whether you’re logged in), and they can also be used for tracking people across websites.