Google has made a move to clamp down on financial fraud appearing on its platforms by forcing all financial services advertisers to demonstrate they are authorised by the Financial Conduct Authority.
In a blog post, published today (June 30), the internet giant announced a “significant additional measure” to protect users and legitimate advertisers, and help prevent scammers exploiting its platforms.
From August 30, the Google Ads financial products and services policy will be updated to introduce new certification requirements for financial services advertisers targeting the UK.
This means financial services advertisers will have to show they are authorised by the FCA or qualify for one of Google’s limited exemptions.
According to Google, this requirement covers financial services products both regulated by and not regulated by the FCA.
Advertisers must complete the updated verification process by the time enforcement begins on…