In further responses from the tech industry to Russia’s invasion of Ukraine last week and the country’s continued aggression against its neighbor, Google and Microsoft have both now said they’re pausing sales in Russia.
We understand that Google’s pause — which is focused on its own ad sales — began last night and has been rolling out over subsequent hours. The news was reported earlier by Reuters.
It’s not the first to do this. Snap and Twitter previously announced ad sales suspensions in Russia. But Google’s ad business is of course considerably larger.
Google’s action boils down to a pause on all ads in Russia, including Search, YouTube and Display ads, effective immediately — meaning people in Russia won’t see ads from Google.
But we also understand that it does not prevent Russian advertisers from using Google’s ads services to serve ads outside Russia if they wish.
This suggests Russian publications could still seek…