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Google Pay to add Hinglish support in India, enable merchants to create digital storefronts – TechCrunch

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Google will roll out support for Hinglish, a mix of Hindi and English, and a range of additional features to its payments app Google Pay in India as the global tech giant makes further push to expand its reach in the South Asian market.

“For technology to truly fulfill its purpose of transforming lives and economies, it’s critical that we never lose sight of building universally helpful products that work for everyone regardless of their preferred language or fluency,” said Ambarish Kenghe, VP of Google Pay, at a virtual event Thursday.

The support for Hinglish, which is spoken by over 350 million people in India, is one of the many new features Google is working to roll out in the South Asian market, said Kenghe. The firm will also ship a feature later this year that will allow users to easily split an expense with friends and family, he said.

Users will also be able to soon fill details such as bank account…

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