- Grubhub has hired a Cargill public relations and lobbying vet to head corporate affairs as the delivery app tries to stand out in a crowded field.
- Devry Boughner Vorwer will promote the company’s support of local restaurants and contribution to hunger relief while tackling looming regulation.
- The delivery app industry has been rapidly consolidating as the major players struggle to be profitable.
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Grubhub has hired Cargill vet Devry Boughner Vorwer as chief corporate affairs officer as the delivery app tries to take on bigger competitors Uber and DoorDash.
Starting on January 19, Vorwer will oversee brand, communications, government relations, public policy, and sustainability. She will oversee about 40 employees and report to CEO Matt Maloney.
The delivery app industry, which Morgan Stanley predicts will be worth $470 billion by 2025, is rapidly consolidating. DoorDash acquired Caviar in 2019. In 2020, Just Eat Takeaway merged with Grubhub in a deal valuing it at $7.3 billion, a deal expected to close in the first half of 2021; and Uber gobbled up Postmates.
At food giant Cargill, Vorwer oversaw public relations and government lobbying and rolled out programs to help local communities with jobs and food. Similarly, she plans to show how Grubhub is supporting restaurants and communities through grants and hunger relief.
“My entire career has been in food,” Vorwer told Insider. “Grubhub wouldn’t exist without restaurants. Of course, we have to focus on the success of drivers and diners, but if restaurants are successful, it’s because diners are choosing them.”
Vorwer will also oversee Grubhub’s public policy and lobbying arms as potential regulations loom over the delivery app industry. City governments like New York City cap delivery fees and unions fight to overturn laws like California’s Prop 22, which let companies classify drivers as full-time employees instead of independent contractors.
“We continually hear that our delivery partners value the flexibility that comes from working with our company, and we’re committed to making opportunities available that fit around their lives,” a Grubhub spokesperson told Insider. “As Devry gets ramped up, this will be an important focus with officials and stakeholders.”
Vorwer also holds posts at nonprofits like Cultivating New Frontiers in Agriculture, University of California Agriculture Issues Center, the US-Mexico Foundation, the Economic Club of Washington, DC, and the Social Gastronomy Movement.