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HeiQ and The LYCRA Company Launch LYCRA® freshFX® Brand with HeiQ Technology for the China Market

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WILMINGTON, Del.–()–Textile technology innovation leaders, HeiQ and The LYCRA Company, today announced they will be introducing LYCRA® freshFX® brand with HeiQ technology for the China market.

“LYCRA® freshFX® brand with HeiQ technology is the first product resulting from a collaboration between The LYCRA Company and HeiQ that we announced in July,” said Steve Stewart, chief brand and innovation officer, The LYCRA Company. “The goal of this partnership is to combine our strengths to bring more market- relevant, innovative and sustainable textile technologies to consumers more quickly.”

Garments made with LYCRA® freshFX® brand with HeiQ technology will offer consumers the renowned LYCRA® fiber benefits of lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. From odor absorption, antimicrobial to antiviral, with bio-based, mineral-based and silver-based technologies,…

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