Home Tech Here’s what Wedbush analyst Dan Ives expects from Apple’s digital product launch...

Here’s what Wedbush analyst Dan Ives expects from Apple’s digital product launch event


Apple Inc. (NASDAQ: AAPL) is set to reveal new products in its digital event today at 1 p.m. eastern time. The bad news for iPhone fans is that the tech giant is unlikely to announce a new phone on Tuesday. For those into iPads, though, today is expected to be a big day.

Apple shares opened at £96.88 per share on Tuesday and are currently trading at a per-share price of £95.20. In comparison, the stock had started the year 2021 at a lower £92.73 per share.

Other notable Apple products that might be revealed today

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Other notable products that are likely to be revealed today in Apple’s first product launch event of 2021 include the new iMacs and the much-anticipated AirTags. On CNBC’s Squawk Box, Wedbush Securities managing director Dan Ives said:

“In this virtual environment, Apple’s product launches have been very successful in courting developers and consumers around its new product line-up. Apple is a unique brand and product launches, even virtually, are the linchpin.”

In separate news from the United States, Philip Morris reported its quarterly financial results on Tuesday.

Other than the iPads, Ives said Apple Inc. might also reveal a new Apple Pencil on Tuesday. The new stylus will be compatible with certain iPad models and will cater to people that use such devices for writing or freehand art.

The new AirPods 3, as per Ives, are also in the offing but are likely to be officially launched in the next digital event scheduled for later this year in summer.

Apple Inc. to reveal iPhone 13 in a dedicated event later this year

The Wedbush analyst further added that a dedicated iPhone event is expected in the fall in which Apple Inc. will launch its new iPhone 13. Ives said that it was yet to be decided if the iPhone event will be held in person, and depends entirely on how the Coronavirus situation unfolds in the upcoming months.

“The viewership for Apple’s product launches are in the tens of millions, which speaks to the excitement these virtual events have brought, although it can’t match the Broadway feel of a live Cupertino unveil.”

In the last week of January, Apple Inc. had reported an increase in its quarterly revenue to a record £81 billion. At the time of writing, the American multinational is valued at £1.60 billion and has a price to earnings ratio of 35.89.