Home Tech Home from home: Mercedes-Benz doubles down on China

Home from home: Mercedes-Benz doubles down on China

  • Mercedes-Benz to unveil new China tech centre this month
  • Germany automaker making China a ‘home away from home’
  • Foreign automakers under pressure from Chinese startups
  • Mercedes-Benz moves all its designers in China to Shanghai

BEIJING/SHANGHAI, Oct 11 (Reuters) – Mercedes-Benz, the German company founded by the inventors of the motor car, is pouring more resources into its cutting-edge research and design capabilities in China as the centre of gravity of the new auto world shifts eastwards.

In a drive to create a “home away from home”, Mercedes-Benz is doubling down on bases in Beijing and Shanghai to stay ahead of regulations and consumer trends in a car market that outstrips the United States and Germany combined.

Three years after initially announcing plans to strengthen its research and development (R&D) in the country, the luxury car brand owned by Daimler (DAIGn.DE) will unveil its new Tech Center China in Beijing this month.

Reuters has spoken to four…

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