Home Real Estate Housing market: Are ‘love letters’ from homebuyers helpful or risky?

Housing market: Are ‘love letters’ from homebuyers helpful or risky?

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Leo Masic had an embarrassed smile on his face when he found the cover letter he had sent in with his offer to buy what is now his very own condo in central Salt Lake City with big windows and a sleek kitchen.

“The letter’s a little cheesy,” he said sheepishly, reading it from his laptop.

“For one, I ended it saying, ‘With warmth.’”

Masic laughed, shaking his head.

“What was I thinking? Obviously I was pretty desperate.”

He can chuckle about it now, but Masic — like so many other house shoppers in Utah and across the West — certainly was desperate as he tried and failed again and again to buy a home in the raging, mid-pandemic housing market.

The 27-year-old set out to buy a condo in Salt Lake City proper in December 2020 — at the end of what had been the most chaotic year in Utah’s history to try and buy a home. Seeing prices skyrocketing, Masic said he decided to pull the trigger, not wanting to “get priced out of…

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