Home Markets How Dan-O’s Seasoning Leveraged TikTok to Fuel Growth

How Dan-O’s Seasoning Leveraged TikTok to Fuel Growth

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“It’s crazy how our ‘Plan B’ pandemic marketing strategy resonated with so many people,” said founder Dan Oliver, who is the star of the brand’s now-verified TikTok account with 2.3 million followers. “Social media was one of the only ways to get in front of folks and, once they were able to try Dan-O’s, the quality spoke for itself.”

Starting this month, Dan-O’s fans can find the seasoning in every store of the country’s two largest grocery chains: Walmart Supercenter and Kroger’s family of brands. Dan-O’s will also land on shelves at B.J.’s Wholesale Club, Ingles Market, Raley’s Supermarkets, and nearly a dozen other retailers. The expansion represents an almost 6,000 percent increase in retail availability since 2020 โ€“ a jump from 130 stores to 7,800 this spring.ย 

In 2017, Oliver packaged the product and hit…

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