Home Markets How Dan-O’s Seasoning Leveraged TikTok to Fuel Growth

How Dan-O’s Seasoning Leveraged TikTok to Fuel Growth


“It’s crazy how our ‘Plan B’ pandemic marketing strategy resonated with so many people,” said founder Dan Oliver, who is the star of the brand’s now-verified TikTok account with 2.3 million followers. “Social media was one of the only ways to get in front of folks and, once they were able to try Dan-O’s, the quality spoke for itself.”

Starting this month, Dan-O’s fans can find the seasoning in every store of the country’s two largest grocery chains: Walmart Supercenter and Kroger’s family of brands. Dan-O’s will also land on shelves at B.J.’s Wholesale Club, Ingles Market, Raley’s Supermarkets, and nearly a dozen other retailers. The expansion represents an almost 6,000 percent increase in retail availability since 2020 โ€“ a jump from 130 stores to 7,800 this spring.ย 

In 2017, Oliver packaged the product and hit…

Click here for full article…www.prnewswire.com