With a rise in marketing scams affecting the retail sector, Amir Nooriala, chief commercial officer at Callsign, discusses how retailers can combat this
Scammers are bound to be particularly active over Black Friday and Cyber Monday, as consumer activity rises.
With Black Friday and Cyber Monday quickly approaching, retailers can’t afford to let their customers fall for scams. With fraudulent tactics rocketing by 33% from April 2020 to March 2021, according to consumer group Which?, there is no doubt that we’re in the midst of a ‘scamdemic’.
Making things worse is the fast-eroding trust towards retailers, due to consumers being inundated by scam messages from fraudsters spoofing brand names. According to research from Callsign, a third (33%) of UK consumers say their trust in retailers decreased just as a result of receiving a scam message.
By positively identifying customers to…