Home Economy How the growing identity economy is reshaping the future of work

How the growing identity economy is reshaping the future of work

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It was almost a decade ago now that I noticed a shift in what my psychotherapy patients, particularly those working in corporate jobs, wanted to discuss. They still mostly wanted to talk about subjects in my areas of expertise—love, intimacy, infidelity, and communication—but the context had expanded. Words such as trust, boundaries, and betrayal had long been reserved for sessions about a patient’s relationship to self, spouse, family, or friend.

Now, that seemed to be expanding to include colleagues, cofounders, managers, and employees. Let me be clear: Patients had always spoken about various squabbles at work. But they were beginning to articulate new tensions, not just between themselves and others . . . but within themselves. Did their workplace care about their growth? Did loyalty go both ways? Does the inclusion mandate make me feel included? And, most importantly, did they want to make money or did they want to make meaning? Could they do…

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