Home Real Estate How to Overcome the Top Real Estate Farming Challenges — RISMedia

How to Overcome the Top Real Estate Farming Challenges — RISMedia

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Real estate farming seems straightforward at first. If you can stay on top of outreach tasks, then you’ll be successful—right? How hard can it be to regularly send postcards and call prospects?

The truth is a little more complicated. All the tasks from project management and marketing know-how required to successfully farm a territory can become overwhelming. I will cover the top six real estate farming challenges and offer practical solutions for successfully overcoming these issues.

1. Staying consistent

Consistency is essential for long-term success. Buying or selling a home is a big decision, and circumstances in your prospects’ lives can change overnight. It is important to create a marketing strategy that includes multiple channels to stay top of mind for a path to success and stay committed to it.

2. Picking the wrong farm size

Choosing the right farm size is equal parts art and science. Too large, and your…

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