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I Stop Apartment Rental Scammers in New York City

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  • Lynne Allaker is the senior director of customer support for StreetEasy, an NYC real estate marketplace.
  • A big part of her job is taking down ‘bait and switch’ scams, which is when agents advertise false listings. 
  • This is what her job is like, as told to freelance writer Nick Dauk.
  • See more stories on Insider’s business page.

‘Bait and switch’ tricks are a big problem for apartment hunters in cities like New York. My job as the senior director of customer support for StreetEasy is to spot these scams and make apartment hunting easier and safer.

I was born in Dipton, a village in the northeast of England. After studying literature college, I ended up working in customer operations for a utilities company. 

After 10 years in the town of Pity Me…

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