Home Tech Lightspeed teams up with Google to help retailers increase local shopping revenue

Lightspeed teams up with Google to help retailers increase local shopping revenue

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Integration allows omnichannel retailers to automate ads and real-time inventory levels directly from the Lightspeed platform                           

MONTREAL, May 11, 2021 /CNW/ – Lightspeed (NYSE: LSPD) (TSX: LSPD), a leading provider of cloud-based, omnichannel commerce platforms, announced today it will integrate Google tools directly into its platform, to help independent businesses globally as they safely re-open and expand their in-store capacity. As consumer preference towards shopping locally increases, the direct integration between Lightspeed and Google will allow independent retailers to manage a number of Google tools directly in their Lightspeed commerce platform at no additional cost.

This announcement comes as new data from Google suggests consumers are interested in shopping local, but many are starting their journey online. Searches for “local” + “business(es)” have grown by more than 80% year over…

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