WASHINGTON—Pew Research Center, as part of its ongoing look at `the `State of the News Media,’ has released new data showing welcome improvements in audiences and revenue for TV news as more Americans relied on their reporting during the pandemic crisis and political turmoil of 2020.
Data cited by Pew shows that local TV news, cable news and broadcast news had increased viewing and revenues in 2020, producing in some cases record profits.
But their future prognosis remains guarded as Pew is predicting that revenues for local news will be lower in 2024 than it was in 2020.
Meanwhile, cord cutting has slowed the growth in carriage fees for cable news channels and broadcast networks are facing serious challenges in retaining the elevated viewing levels seen in the 2020 election year.
Local TV News
As viewers huddled at home during the lockdowns, local TV news audiences for the ABC, CBS, NBC and Fox affiliates increased for both their evening…