The Better Business Bureau was established more than 100 years ago to promote an ethical marketplace for both businesses and consumers. The BBB serving Chicago and northern Illinois is 95 years old, and the regional office here in Rockford opened 35 years ago.
After the pandemic delayed launch of a new BBB initiative last fall, it came to fruition last week with Rockford being named one of the first Better Business Towns.
It’s a program designed to recognize local communities that promote an ethical and trustworthy business marketplace.
The Forest City is being recognized because in our Better Business Bureau service area, Rockford is a top 10 town with the most accredited businesses and is also a top 10 town with most web traffic to BBB.org.
As a BBB town, Rockford shows itself to be an ideal place to establish a business and shows consumers that ethical business practices are a core value of the community.
This designation also shows the city’s…