UTrust (UTK) price is trading around 65% higher this month to continue its bullish run after gaining about 20% in the last two months of 2020. Fundamental analysis: Egyptian government picks UTrust among others to lead projects under the digital migration program The Egyptian government has picked 16 Small and Mid-sized Enterprises (SMEs) that will manage 15 digital projects within government bodies, which will operate in four main areas including quality management and testing, GG Web Services, content digitization, analysis, design, and project engineering. Are you looking for fast-news, hot-tips and market analysis? Sign-up for the Invezz newsletter, today. Among the selected companies, UTrust was picked for the Asset Management System, Pmaestro for the Egyptian Heritage System, Digital Blocks for the Complete Health Insurance System, and TestPRO for the Notary System. The government said that these companies were picked to lead the projects as part of the “Our Digital Opportunity” initiative introduced in May last year. The aim of the initiative was to engage young local entrepreneurs in the process of national digital transformation. This will allow the Egyptian government to control costs while supporting local developers. Two other enterprises will run projects
Roy Rochlin/Getty ImagesMarques Brownlee, known as MKBHD online, has 13 million YouTube subscribers.
Brownlee is a tech YouTube creator, and his videos include reviews on the latest smartphones, tech unboxings, and smartphone-camera tests.
Brownlee on a recent podcast discussed inside his business as a digital creator and how he makes money.
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Marques Brownlee was saving up his allowance money in high school when he decided to launch a YouTube channel.
The money he was saving up would help him buy a new laptop, where he could film and edit videos.
In 2009, he filmed his first tech-review video, which focused on the media-center remote that came with his new laptop. Now 12 years later, his channel has become one of the top tech channels on YouTube and has 13 million subscribers.
Brownlee's videos on YouTube include reviews on the latest smartphones, tech unboxings, and smartphone-camera tests. He has interviewed top tech CEOs from Elon Musk, Bill Gates to Mark Zuckerberg.
To help run the day-to-day of his creator business, Brownlee signed with the talent agency WME, and he has a small team of motion graphics artists, cinematographers, and assistants.
But, how does a digital creator on YouTube earn money?
"Oh, this is the number one holiday family reunion question," Brownlee told Nilay Patel in a recent episode of The Verge's podcast "Decoder."
Digital creators like Brownlee often have several revenue streams, as they typically don't rely on just one form of income.
Read more: A 5-step guide to making the most money possible from YouTube video ads, with advice from top creators
For most YouTubers, their main source of revenue comes from the ads placed in their videos by Google.
"So, YouTube ads is the primary, fundamental way that YouTubers make money," Brownlee said on the Verge podcast. "You upload a video, there's ads somewhere on it or in it, and the YouTuber gets paid for the placement of those ads because they brought the eyeballs to the video."
But YouTube ad rates fluctuate month to month, and at the start of the coronavirus pandemic, some YouTube creators saw a decline in their March earnings as advertisers pulled campaigns and lowered budgets. That is why most creators have several different streams of income that all connect back to their larger online business.
Here is a breakdown of the main ways Brownlee makes money as a creator:
Mateusz Slodkowski/Getty Images
Google's AdSense program
Creators who are part of YouTube's Partner Program are able to make money from their YouTube channels by placing ads within a video. These ads are filtered through Google's AdSense program.
To be accepted into YouTube's Partner Program, creators must have 1,000 subscribers and 4,000 watch hours, and once they are in, their videos are monetized with ads filtered by Google. How much money a creator earns (called AdSense) depends on the video's watch time, length, video type, and viewer demographics, among other factors. YouTube also keeps 45% of the ad revenue, with the creator keeping the rest.
"Generally, the fundamental building blocks of making money as a YouTuber, and for me, come from AdSense built into YouTube, sponsored integrations built into the videos and on the channel, and merch stuff, too," Brownlee said on the Verge podcast.
Promoting brands through sponsorships
Brownlee said on the Verge podcast that he also earns money by promoting brands in his YouTube videos.
For mega YouTubers like Brownlee, brand deals are often negotiated with an agent or manager.
"I negotiate the rate," Brownlee said on the Verge podcast. "The contract is usually built by my agent. I work with WME. And so, their lawyers will look over the contract and negotiate the terms, so I'm not literally reading the contracts. That's an arm I chopped off. I used to do that, too. They take their cut, obviously, for also bringing some of those contracts and companies to my inbox. But at the end of the day, if you could see the amount of stuff we say no to - it's just like a constant flow of, 'We want to be on the channel. We want to be in a video' - to find the stuff that really makes sense. And then, that's just me going, 'Let's see how we can make this work best.'"
Read more: 9 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships
Selling branded merchandise
Some influencers own a warehouse from which they ship T-shirts, hoodies, and other branded accessories, and then they will sell those online through an e-commerce platform, like Shopify.
But influencers don't have to run their own merch operation to take advantage of the business opportunity. Many, like Brownlee, partner with a company (he sells merch through the site Cotton Bureau.)
"For example, we have a merch store. You can buy apparel that has our cool designs on it," Brownlee said on the Verge podcast.
When a revenue stream dips or advertising budgets dry out, merch sales can make up for a loss in revenue.
Read more: The top 7 merchandise companies helping creators on YouTube, Instagram, and TikTok earn money without relying on ads
LAVAL, QC and MASSY, France, Jan. 16, 2021 /CNW Telbec/ - Preliminary discussions around a transaction, mindful of all stakeholders, had been initiated between Carrefour SA (« Carrefour ») (Paris : CA) and Alimentation Couche–Tard Inc. (« Couche–Tard ») (TSX: ATD.A) (TSX: ATD.B) following a friendly approach from the latter. In light of recent events, these are no longer continuing.
Carrefour and Couche-Tard, however, have decided to extend their discussions to examine opportunities for operational partnerships. Among the preliminary areas of cooperation to be explored are sharing best practices on fuel, pooling purchasing volumes, partnering on private labels, improving the customer journey through innovation, and evaluating ways of optimizing product distribution in the overlapping networks.
Alexandre Bompard, Chairman and CEO, Carrefour: "Building innovative partnerships is a key part of Carrefour's transformation strategy. The promising partnerships anticipated with North American leader Couche-Tard is fully aligned with this strategy, which has enabled us to return to a profitable growth path."
Brian Hannasch, President and CEO, Couche-Tard: "The opportunity for operational partnerships with Carrefour will further our journey towards becoming a leading global retailer. The discussed areas for cooperation align with our five-year strategic plan, as well as our commitment to strengthening our core convenience and fuel business and pursuing opportunities in multiple, related growth platforms."
About Alimentation Couche-Tard Inc.
Couche-Tard is the leader in the Canadian convenience store industry, with a market cap of approximately C$46 billion as at January 12, 2021. In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. In Europe, Couche–Tard is a leader in convenience store and road transportation fuel retail in the Scandinavian countries (Norway, Sweden and Denmark), in the Baltic countries (Estonia, Latvia and Lithuania), as well as in Ireland, and has an important presence in Poland.
As of October 11, 2020, Couche-Tard's network comprised 9,261 convenience stores throughout North America, including 8,085 stores with road transportation fuel dispensing. Its North American network consists of 18 business units, including 14 in the United States covering 47 states and 4 in Canada covering all 10 provinces. Approximately 109,000 people are employed throughout its network and at its service offices in North America.
In Europe, Couche-Tard operates a broad retail network across Scandinavia, Ireland, Poland, the Baltics and Russia through 10 business units. As of October 11, 2020, Couche-Tard's network comprised 2,722 stores, the majority of which offer road transportation fuel and convenience products while the others are unmanned automated fuel stations which only offer road transportation fuel. Couche-Tard also offers other products, including aviation fuel and energy for stationary engines. Including employees at branded franchise stores, approximately 22,000 people work in its retail network, terminals and service offices across Europe.
In addition, under licensing agreements, more than 2,220 stores were operated under the Circle K banner in 15 other countries and territories (Cambodia, Egypt, Guam, Guatemala, Honduras, Hong Kong, Indonesia, Jamaica, Macau, Mexico, Mongolia, New Zealand, Saudi Arabia, the United Arab Emirates and Vietnam), which brings the worldwide total network to more than 14,200 stores.
For more information on Alimentation Couche-Tard Inc. or to consult its quarterly Consolidated Financial Statements and Management Discussion and Analysis, please visit: https://corpo.couchetard.com/.
About Carrefour Group
With a multi-format network of some 12,300 stores in more than 30 countries, the Carrefour Group is one of the world's leading food retailers. Carrefour recorded gross sales of €80.7 billion in 2019. It has more than 320,000 employees who help to make Carrefour the world leader in the food transition for everyone, providing everybody with access to high-quality, affordable food every day, in all locations.
For more information, visit www.carrefour.com, or find us on Twitter (@GroupeCarrefour) and LinkedIn (Carrefour).
The statements set forth in this press release, which describes Couche-Tard's objectives, projections, estimates, expectations or forecasts, may constitute forward looking statements within the meaning of securities legislation. Positive or negative verbs such as "believe", "can", "shall", "intend", "expect", "estimate", "assume" and other related expressions are used to identify such statements. Couche-Tard would like to point out that, by their very nature, forward-looking statements involve risks and uncertainties such that its results, or the measures it adopts, could differ materially from those indicated in or underlying these statements, or could have an impact on the degree of realization of a particular projection. Major factors that may lead to a material difference between Couche Tard's actual results and the projections or expectations set forth in the forward-looking statements include the effects of the integration of acquired businesses and the ability to achieve projected synergies, uncertainty related to the duration and severity of the current COVID-19 pandemic, fluctuations in margins on motor fuel sales, competition in the convenience store and retail motor fuel industries, exchange rate variations, and such other risks as described in detail from time to time in the reports filed by Couche-Tard with securities regulatory authorities in Canada. Unless otherwise required by applicable securities laws, Couche-Tard disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking information in this release is based on information available as of the date of the release.
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SOURCE Alimentation Couche-Tard Inc.