Home Tech Shopify to offer Shop Pay to all Facebook, Google merchants

Shopify to offer Shop Pay to all Facebook, Google merchants

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Dive Brief:

  • In a bid to expand its checkout technology, Shop Pay will be available for merchants on Facebook, Instagram and Google, Shopify announced on Tuesday

  • Sellers on Facebook and Instagram will be able to use the feature this summer, and Google merchants will be able to use the feature in late 2021, Shopify said. 

  • The move makes Shopify’s Shop Pay function available to sellers who don’t use Shopify’s online store, a step on the path to “becoming the preferred checkout for all merchants,” the company said.

Dive Insight:

Shopify first announced its integration into Facebook and Instagram in February, but the feature was only available to Shopify merchants at that time. The extension of Shop Pay to other digital platforms will give access to more independent brands whether they currently use Shopify or not, the company said in a statement.

In its announcement, the platform boasted multiple benefits for Shop…

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