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The battle between Facebook and Apple over privacy is about more than just ads – it's about the future of how we interact with tech

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<img alt="Tim Cook Mark Zuckerberg" class="img-responsive imported-news-entry-img" src="https://images2.markets.businessinsider.com/5fb787f432f2170011f703bb?format=jpeg" />
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<p class="copyright">AP; Francois Mori/AP<!– sh_cad_1 –>
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<li>Apple's latest effort to improve user…