Online grocery sales in the United States are up 233 percent since the beginning of the COVID-19 pandemic in 2020, according to eMarketer. Farmers market home-delivery platforms are benefitting from that spike, and although many consumers have returned to in-person shopping, digital farmers markets are continuing to grow.
Digital farmers markets connect small farms and independent food brands directly to retail customers. This gives farmers access to a broader market and allows consumers to buy fresh, locally produced food.
“Many people care about building a more resilient local food system and supporting their local producers, but in the past that has been hard to do,” Simon Huntley, founder and CEO of Harvie, tells Food Tank. Harvie is one of many online platforms bringing fresh food directly from farm to doorstep.
Michael Winik, co-founder of the New York based company OurHarvest, believes that digital farmers markets are here to…