Home Tech TikTok is reportedly pulling a Facebook and adding in-app shopping

TikTok is reportedly pulling a Facebook and adding in-app shopping

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TikTok’s next move to compete with Facebook might be to add an in-app shopping feature, according to a new report from Bloomberg. The publication writes that TikTok is testing in-app sales in Europe by partnering with several brands, including UK-based streetwear company Hype.

TikTok’s made some shopping moves in the past, like giving creators the ability to sell merchandise through an integration with Teespring, partnering with Shopify, and reportedly working on some kind of live-video informercial product. This new prototype sounds more like how shopping’s been integrated on Instagram, with a separate shopping tab under a brand’s account that lists products with images and prices, Bloomberg writes.

The Hype account page on TikTok shows what looks like a shopping tab.

The Hype account page currently does show what looks like a…

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