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Using a Rags-to-Riches Story Won’t Build Your Business

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One scroll through social media, and it won’t be long before you’re inundated with ads or posts from entrepreneurs sharing a specific story. This story paints the picture of how they went from a very low place to a place of incredible success using their proprietary method. These stories of going from broke to riches have been dubbed “rags-to-riches stories.”

Rags-to-riches stories can be incredibly inspiring, but also predatory. These stories are used by entrepreneurs trying to sell the consumer a lifestyle and what the entrepreneur teaches. Rags-to-riches stories are not new and not limited to the internet marketing space. In times past, these stories were told through infomercials and in-person events. These days, rags-to-riches stories are used on social media and paid advertising to draw in consumers. The consumer is skeptical when they encounter these…

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