Home Markets We Hired Celebrities As We Are New To Many Markets: Kartikeya Bhandari

We Hired Celebrities As We Are New To Many Markets: Kartikeya Bhandari

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NEW DELHI :

Home interiors platform Livspace recently raised $180 million at a $1-billion-plus valuation to join the unicorn club. So far, it has raised close to $450 million from KKR, Ingka Group Investments, TPG Growth, Goldman Sachs and Kharis Capital, among others. As it expands into smaller towns, the company has launched a brand campaign with Virat Kohli and Anushka Sharma for instant consumer connect, Kartikeya Bhandari, chief marketing officer, Livspace, said in an interview. The company is simultaneously entering the overseas markets, he added. Edited excerpts:

How do you define Livspace? Is it a services or products brand?

It is a solutions brand. There is a product component and a service component to it. We connect homeowners with vendors and interior designers, and provide them with a platform to do an end-to-end job for home interiors and renovation. We are present online, but…

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