Home Scam/Fraud WhatsApp prevents online fraud with ‘Scam Se Bacho’ song in new ad,...

WhatsApp prevents online fraud with ‘Scam Se Bacho’ song in new ad, Marketing & Advertising News, ET BrandEquity

4

WhatsApp has launched a user-safety campaign – titled ‘Scam Se Bacho’ which will come alive through a ‘music video.’

The ‘Scam Se Bacho’ music video is a parody rendition of the popular evergreen song, ‘Dekh Ke Chalo’, and delivers the socially relevant message of user safety in a fun and breezy tone. The new lyrics demonstrate real-life situations in which individuals could be susceptible to scams and reinforce the message of staying safe and exercising caution while making digital payments.

Conceptualised by BBDO India, the music video captures an array of everyday situations that warn users of scams such as falling prey to fake lottery schemes, disclosing your UPI PIN on a call to a fake customer care executive, or sending money to a scamster posing to be a friend without verifying their identity.

The video further highlights initiatives that WhatsApp has undertaken to help consumers avoid such scams, frauds and…

Click here for full article: [source_domain